Website Launch Checklist
The process of launching a new website is an uncertain and scary prospect for most. This is often due to both unanswered questions and incomplete knowledge of which questions to ask. It doesn't have to be that scary! Use this website launch checklist to help cross all the t's and dot all the i's.
How often should this be used?
Ad hoc prior to new website launch or major change.
Ad hoc prior to new website launch or major change.
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Website Launch
Page Content
Web copywriting has been proofread. Spelling and grammar are correct.
Paragraphs, headers, lists, and other formatting are correct.
Copyright date (perhaps in the footer) includes the current year.
Company contact details are accurate throughout the website.
Generic content, such as lorem ipsum, has been properly removed and replaced.
Images are in the correct places, formatted and working on all devices.
Videos are in the correct places, formatted and working on all devices.
Audio files are in the correct places, formatted and working on all devices.
All premium content, such as case studies, ebooks, and whitepapers, have been proofread. Spelling and grammar are correct.
All premium content, such as case studies, ebooks, and whitepapers, are stored in their proper libraries/databases and work properly.
Rights to images, fonts, and other content have been properly licensed and/or cited.
Design
Website pages are compatible across browsers (IE 7 8, 9 and 10, Firefox, Chrome, Safari).
Website pages are compatible across devices (Android, iPhone, tablets).
CSS/HTML is properly validated.
Scripts are optimized across web pages.
Images are optimized across web pages.
CSS is optimized across web pages.
Favicon is in place and rendering properly.
Paragraph styles are working properly (headers, lists, block quotes).
Functionality
Forms are submitting data properly.
Thank-you message or page displays after form is submitted.
Form data is being emailed to a recipient and/or stored in a company database.
Auto-responders are working properly (if applicable).
Internal links across web pages are working properly.
External links across web pages are working properly, and open in a new tab.
Social media share icons are working properly.
Feeds are working properly (RSS, news, social media).
Company logo is linked to the homepage.
Load time for site pages is optimized.
404 Redirect pages are in place (page-not-found.aspx).
Integrations with third-party tools, such as your CRM, e-commerce software, and/or marketing platform, are running smoothly.
SEO
Pages have unique page titles (fewer than 70 characters, includes keywords).
Pages have unique meta descriptions (fewer than 156 characters, includes keywords).
Pages have keywords (fewer than 10, all words appear in page copy).
Metadata is properly in place for any content in an RSS feed.
Metadata is properly in place for any social media sharing content.
Spelling and grammar are correct in all metadata.
Alt tags have been added to every image.
A dynamic XML sitemap has been created.
The XML sitemap has been submitted to search engines.
Page URLs consistently reflect site information architecture.
301 redirects are in place for all old URLs (redirecting old to new pages).
rel='nofollow' tags are in place on applicable links and pages.
Analytics
Your website analytics codes have been inserted on website.
Relevant IP addresses have been excluded from analytics tracking.
Funnels and goals have been properly created in your analytics software (if applicable).
Google Webmaster and Google Analytics accounts have been properly synced.
Google AdWords and Google Analytics accounts have been properly synced (if applicable).
Security and Backup
24/7 monitoring scripts are installed.
A copy of the final website has been made for backup purposes.
Ongoing copies of the website are being created and stored on a regular basis.
Passwords and other website credentials are stored in a secure database.
Compliance
Web pages offer accessibility for users with disabilities (WAI-ARIA).
Web pages announce if the website uses cookies (required in some countries).
Website is compliant with usage rights for purchased or borrowed code, images, and fonts.
Terms and privacy policies are visible to website visitors.
Website is PCI compliant (if you are storing and processing credit cards).
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